Integrate Amplitude Analytics For Tracking Events

Understanding the Need for Product Analytics

In today's data-driven world, product analytics plays a crucial role in understanding user behavior, identifying areas for improvement, and making informed decisions about product development. Without a robust analytics system in place, it becomes challenging to answer critical questions about user engagement and product performance. Therefore, integrating a powerful analytics tool like Amplitude is essential for any product-focused organization.

Currently, there's a significant gap in tracking key product metrics, making it difficult to answer critical questions about user behavior and engagement. Specifically, we can't accurately determine:

• The number of natal charts created daily.
• Which features are most frequently used (e.g., visualization, PDF generation, AI interpretation).
• Where users are dropping off during the chart creation process.
• The time it takes for users to create their first chart.
• The most common errors encountered by users.
• App performance metrics such as loading times and API latency.
• Conversion rates, particularly if there are paid plans in the future.

Without these key data points, it's nearly impossible to prioritize features effectively, identify user experience (UX) issues, optimize conversion funnels, and measure the impact of product changes. This lack of insight hinders our ability to make data-driven decisions and improve the product iteratively.

The Proposed Solution: Amplitude Analytics

The proposed solution involves integrating Amplitude Analytics to track product events comprehensively. Amplitude is a leading product analytics platform known for its powerful features and user-friendly interface. This integration will provide valuable insights into user behavior, enabling data-driven decision-making and product optimization.

Why Amplitude Analytics?

Amplitude offers several compelling advantages that make it an ideal choice for product analytics:

✅ Generous Free Plan: Amplitude's free plan provides up to 10 million events per month and retains data for one year. This ample allowance is sufficient for MVPs and early-stage projects, allowing for extensive tracking without incurring immediate costs.

✅ Powerful Features: Amplitude boasts a rich set of features, including granular event tracking, user segmentation, funnel analysis, retention analysis, cohort analysis, and real-time analytics. These features provide a comprehensive view of user behavior and product performance.

✅ Easy Integration: Amplitude offers SDKs for various programming languages, including Python and JavaScript/TypeScript. Its simple REST API further simplifies integration, supporting both server-side and client-side tracking.

✅ Compliance: Amplitude is GDPR/LGPD compliant, ensuring data privacy and adherence to regulations. It also offers data residency options and user privacy controls, enhancing data security and user trust.

Considered Alternatives

Several alternative analytics tools were considered, each with its own strengths and weaknesses. A comparative analysis helped determine that Amplitude offers the best balance of features, cost, and ease of use.

Choice: Amplitude (best cost-benefit for product analytics).

Implementation Steps

The implementation process involves several key steps, from setting up an Amplitude account to integrating the SDKs into the backend and frontend of the application. Detailed instructions and code snippets are provided to ensure a smooth integration process.

1. Account Setup

The initial step involves creating an account on Amplitude's platform and setting up a new project for the application. This process generates the necessary API keys required for tracking events.

1. Create an Amplitude account: https://amplitude.com/signup
2. Create a new project: