Cowboys Thanksgiving Game: A Turkey Day Tradition

For football fans, Thanksgiving isn't just about turkey and family; it's also about the Dallas Cowboys Thanksgiving Day game, a tradition as ingrained in the holiday as pumpkin pie. Since 1966, with only a few exceptions, the Cowboys have hosted a game on Thanksgiving Day, providing a feast of football for millions of viewers nationwide. This tradition has created countless memorable moments and solidified the Cowboys' place as a Thanksgiving staple. Let's dive into the history, the highlights, and what makes this annual game so special.

The History of the Cowboys Thanksgiving Game

The story of the Cowboys' Thanksgiving tradition begins in 1966. Then-General Manager Tex Schramm, a marketing visionary, saw an opportunity to increase the team's exposure on a national stage. At the time, only the Detroit Lions had a long-standing Thanksgiving Day tradition, dating back to 1934. Schramm successfully petitioned the NFL to give the Cowboys a Thanksgiving game, arguing that it would attract a large television audience and boost the team's popularity. The NFL, eager to expand its reach, agreed. The first Cowboys Thanksgiving game was against the Detroit Lions, a fitting matchup considering their own Thanksgiving history. The game drew a huge television audience, proving Schramm's instincts were correct. The Cowboys won 31-26, setting the stage for a tradition that would last for decades.

The decision to play on Thanksgiving wasn't just a marketing ploy; it was also a strategic move. The Cowboys, still a relatively young franchise at the time, were looking for ways to establish themselves as a major player in the NFL. Playing on a national holiday guaranteed them a large audience, regardless of their record. This exposure helped build the Cowboys' brand and attract fans from across the country. Over the years, the Thanksgiving game became a crucial part of the Cowboys' identity, synonymous with the team itself. It's a chance for the Cowboys to showcase their talent, entertain their fans, and contribute to the holiday spirit. The tradition has become so significant that missing a Thanksgiving game feels almost sacrilegious to Cowboys fans.

The tradition has faced a few interruptions over the years, but the Cowboys have remained a fixture on Thanksgiving Day. The consistent presence has created a unique bond between the team and its fans, making the game a cherished part of the holiday celebration. The Cowboys' commitment to the Thanksgiving game has solidified their legacy in NFL history, making them one of the most recognizable and celebrated teams in the league. This annual tradition not only provides entertainment but also contributes significantly to the NFL's overall appeal and popularity, drawing in millions of viewers each year who eagerly anticipate the Thanksgiving Day matchup.

Memorable Moments from Cowboys Thanksgiving Games

Over the years, the Cowboys Thanksgiving game has produced a plethora of unforgettable moments. From thrilling victories to heartbreaking defeats, these games have provided fans with a roller coaster of emotions. Let's take a look at some of the most memorable highlights:

The Leon Lett Incident (1993)

Perhaps the most infamous moment in Cowboys Thanksgiving history occurred in 1993 against the Miami Dolphins. With the Cowboys leading 14-13 and only seconds remaining, the Dolphins lined up for a potential game-winning field goal. The kick was blocked, and Cowboys defensive lineman Leon Lett inexplicably attempted to recover the loose ball. Lett slipped on the icy turf, allowing the Dolphins to recover the ball and kick a second field goal, winning the game 16-14. This blunder became an instant classic, a cautionary tale of overzealousness and the unpredictable nature of football. The Leon Lett incident is a stark reminder that anything can happen on Thanksgiving Day, adding to the drama and excitement of the game.

The Clint Longley Game (1974)

In 1974, the Cowboys faced the Washington Redskins in a Thanksgiving Day showdown. With the Cowboys trailing late in the fourth quarter, backup quarterback Clint Longley replaced an injured Roger Staubach. Longley, a rookie, engineered a miraculous comeback, throwing a 50-yard touchdown pass to Drew Pearson with just seconds remaining. The Cowboys won 24-23, and Longley became an instant legend. This game is a testament to the unpredictable nature of football and the ability of unexpected heroes to rise to the occasion. The Clint Longley game remains one of the most thrilling and memorable moments in Cowboys Thanksgiving history.

Troy Aikman's Performance (1998)

In 1998, quarterback Troy Aikman delivered a masterful performance against the Minnesota Vikings on Thanksgiving Day. Aikman threw for 455 yards and four touchdowns, leading the Cowboys to a dominant 42-24 victory. This game showcased Aikman's exceptional talent and cemented his legacy as one of the greatest quarterbacks in NFL history. His performance that day stands as a benchmark for quarterback excellence on Thanksgiving Day, and it remains a highlight in the Cowboys' rich Thanksgiving history.

These are just a few examples of the many memorable moments that have occurred in Cowboys Thanksgiving games. The tradition is rich with history, filled with dramatic finishes, outstanding performances, and unforgettable plays. Each game adds to the legacy, creating new stories and cementing the Cowboys' place as a Thanksgiving Day institution. The unpredictable nature of these games keeps fans on the edge of their seats, making it a must-watch event every year.

The Impact on the Dallas Cowboys Franchise

The Thanksgiving Day game has had a profound impact on the Dallas Cowboys franchise. It has helped to build their brand, increase their fan base, and solidify their place in NFL history. The annual tradition has become synonymous with the Cowboys, contributing significantly to their image as "America's Team." The exposure and revenue generated by these games have played a crucial role in the team's financial success and overall popularity.

The Thanksgiving game provides the Cowboys with a unique platform to showcase their team to a national audience. The game is broadcast during a time when millions of families are gathered together, providing unparalleled exposure for the franchise. This exposure translates into increased merchandise sales, ticket sales, and overall fan engagement. The Thanksgiving game has become a vital part of the Cowboys' marketing strategy, helping them maintain their status as one of the most valuable sports franchises in the world. Moreover, the tradition enhances the team's prestige, making them a symbol of American football and Thanksgiving celebrations.

The tradition also benefits the Cowboys on the field. Playing in front of a national audience can be a motivating factor for players, inspiring them to perform at their best. The atmosphere at AT&T Stadium on Thanksgiving Day is electric, providing the Cowboys with a significant home-field advantage. This festive environment, filled with passionate fans, often energizes the team, resulting in memorable performances and victories. The Thanksgiving game has become a crucial part of the Cowboys' season, an opportunity to make a statement and build momentum heading into the playoffs.

Furthermore, the Thanksgiving Day game has helped to create a strong bond between the Cowboys and their fans. The tradition has become a shared experience, something that generations of fans have enjoyed together. This connection strengthens the team's fan base and fosters a sense of community. For many fans, watching the Cowboys on Thanksgiving is as much a part of the holiday as turkey and family. This deep connection ensures continued support for the team, further solidifying their legacy and place in the hearts of their fans. The Thanksgiving Day game is more than just a football game; it's a cultural event that brings people together and celebrates the spirit of the holiday.

Future Cowboys Thanksgiving Matchups

Looking ahead, the Cowboys Thanksgiving game will continue to be a highly anticipated event on the NFL calendar. The team is committed to maintaining the tradition, providing fans with thrilling matchups and memorable moments for years to come. Future Thanksgiving games will likely feature a mix of divisional rivals and other compelling opponents, ensuring competitive and exciting contests. The NFL's scheduling flexibility allows for the creation of matchups that maximize interest and television ratings, ensuring that the Cowboys Thanksgiving game remains a premier event.

The Cowboys' ongoing commitment to the Thanksgiving tradition reflects their understanding of its importance to the franchise and its fans. The team recognizes the unique opportunity the game provides to showcase their talent and connect with a national audience. This dedication ensures that the Thanksgiving game will remain a cornerstone of the Cowboys' identity and a highlight of the NFL season. The blend of tradition and competitive football is a winning formula that will continue to attract viewers and create lasting memories.

The anticipation for future Cowboys Thanksgiving games is always high. Fans eagerly await the announcement of the schedule each year, eager to see who the Cowboys will be facing on Thanksgiving Day. The game provides a chance for families and friends to come together, share a meal, and enjoy America's favorite sport. This communal aspect of the game is a significant part of its appeal, fostering a sense of togetherness and celebration. The legacy of the Cowboys Thanksgiving game is secure, and its future is bright. The tradition will continue to evolve, bringing new stories, new heroes, and new memories to fans for generations to come.

In conclusion, the Cowboys Thanksgiving game is more than just a football game; it's a tradition, a spectacle, and a vital part of the holiday season for millions of fans. From the historical roots to the memorable moments and the profound impact on the franchise, the game has woven itself into the fabric of American culture. As we look forward to future matchups, we can be sure that the Cowboys will continue to deliver the excitement and drama that make Thanksgiving Day football so special. Be sure to check out NFL.com for more information on upcoming games and schedules.